Tuesday 16 April 2013
Monday 15 April 2013
I have been researching album covers to inspire the creation of my own ad spark some potential ideas about the format and codes and conventions of indie magazine adverts. The first album advert is of the stereophonics. The magazine features a full length shot of the band sat at a table on the sea shore with the waves crashing around them. The image is quirky and Un expected but the positioning and the Cafe atmosphere created by the props on the table contrasts with the surrounding scenery. The mundane urban scene of the cafe juxtaposed with the open black horizon and the aggressive wave submerging the band. I am considering a same style format for my magazine advert. My advert will have a band shot or individual bands shots. Instead of the quirky surroundings of the stereophonics advert mine will be a mainly bold graphic image with more tonal uses of colour.
The other album advert is by the artist santogold. The santogold advert is similar to that of the work from 4AD and artist album covers such as the Pixie's. The work is more organic and home crafted and features an image of the artist on the front however her eyes have been replaced from the image by the background image of leaves. The removal of the eyes removes any connection with the artist, the eyes are a connection with the reader. the connection is placed with abstraction and creative flare with the use of imagery and hand rendered type, showing the artist doesn't have to sell herself because the music speaks for her self. The album art is expressive and individual and through the art her music is represented.
The music i am looking at is from the Indie genre. The indie genre pride themselves on being unique and strive to remain credible and true to their creative ability as artist not giving in to the demand of record companys to become a commercial a commodity. Therefor this stye would apply really well tlo my magazine advert.
Thursday 11 April 2013
Possible Ideas to create Vinyl Album digi pack
After I have created my CD digi pack For The Tennents I was hoping as an extra additional piece to create a Record cover for a vinyl such ass the ones photographed on the left hand side.
I my self am a fan of the Indie genre that The Tennents represent. And as a representative of this genre I am aware that I am a part of a niche audience, as a result indie fans ( like me) invest in vinyl records. Partly because the indie genre is about the purity and credibility of the music (I.E not selling out).
An example of this is The Clash. The Clash where asked to appear on Top Of The Pop's but rejected the idea of not being able to preform live and being controlled by the management team. NME magazine Supported the Clash whole heartedly for not selling out.
Digi pack- making process
I created the graphic imagery for my digi pack by firstly up loading the original imagery into photoshop. After doing so i made a duplicate layer and changed in into a threshold. After doing so i then created a more bold less grainy image by filling in the black and white areas with more solid blocks of colour. Once completed i then used either the magic wand tool or the quick selection tool to remove the white from the image. I then used marbled inky textures from the internet to create the smokey atmospheric background.
4AD is a traditional great british record label. It was started in 1979 and is still running today. Ivo Watts-Russell and Peter Kent, employees of the Beggars Banquet record store and label, founded Axis Records in late 1979 as a property of Beggars Banquet that was run by the two. After the first four Axis singles in early 1980, the name was changed to 4AD when it became apparent that the name Axis was already being used by another music company. The solution to this problem came from a promotional flyer that they had printed up to call attention to the new releases. The flyer's designer had added some typography that played on both the new year and the idea of progress:1980 FWD
1984 AD
4AD
Watts-Russell invited the graphic designer Vaughan Oliver to create sleeve art for the label, and as a result, 4AD quickly acquired a visually distinctive identity. Its artists, like Cocteau Twins and Dead Can Dance, developed substantial cult followings in the mid-1980s, but 4AD continued to evolve, and, after signing Throwing Muses and Pixies, the label increasingly concentrated on underground American rock music. In 1983, 4AD had a minor hit in America with the Modern English single "I Melt With You". In 1987, 4AD had a UK number-one hit with the collaged "Pump up the Volume" by M|A|R|R|S (licensed to 4th & B'Way/Island Records in the US).
This is one of the styles I considered for my album art, I love the texture and if I where to create my digi pack I would want it to follow the same vain. The artistic and expressionist style of graphic designer Vaughn Oliver is something I would consider if the traditional style band image fails to create the graphic image I want to create.An alternative idea for my digi pack is like those shown above by The Cribs. I like the bold graphic imagery combines with bright colours, it creates a visually appealing, strong image that is artistic as well as instantly recognisable. Using photoshop and a combination of images of The Tennents I could create something along a similar vain, using more traditional band imagery. Although being independent i am tempted by the more abstract expressionist stye of Vaughn Oliver as it is there first album it might be best to stick to more traditional conventions until they make a name for then selves on the indie music scene.
Subscribe to:
Posts (Atom)